BUSINESS LINK - A GUIDE TO SALES AND MARKETING

A GUIDE TO SALES AND MARKETING            

Successfully marketing your business and selling your products and services are vital to any organisation. Business Link have created a guide which summarises the key aspects of sales and marketing. The areas covered are:

• Market research
• Planning your marketing
• Your sales strategy
• Creating a brand

Download the guide here.

Persuading customers to part with their money may not be easy. But the actual process is a straightforward one. Whether you are selling to businesses or individual customers, the rules remain the same. Download our briefing to understand how to:

• Identify and approach targets.
• Understand customer needs, then sell the benefits of your product.
• Handle objections and close the sale.

A good image is a valuable asset. Effective public relations (PR) creates good publicity, building your reputation with customers and others whose opinion matters to you. While advertising can be purchased immediately, generating positive publicity can take time. On the other hand, good PR has greater credibility and can have more impact than advertising. Download our factsheet which explains how to:

• Plan your PR activities.
• Make news and handle the media.
• Write a press release.
• Choose and use a PR agency.

For further information and advice, call Business Link on 0845 6009966 or email enquiries@bldc.co.uk